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In 2021, marketing budgets fell to 6.4%, their lowest recorded level in recent history. This is a significant drop from 11% of company revenue in 2020. Does this mean that the importance of marketing for businesses has dropped too?
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It’s probably easy to think of reasons having a website is important for your business. It promotes your company in a way that nothing else can.
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Brands are business tools that drive measurable ROI. This impact can take various forms, including pricing power and brand equity. However, some B2B companies aren’t sure that branding is relevant to them.
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You may be considering hiring a marketing agency for any number of reasons. Maybe you want to supplement the capabilities of your in-house marketing team. Or perhaps you need some guidance on your marketing strategy.
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