Hey, what's your sign?
More than a pick-up line, some believe that the stars—and where we were born in relation to them—help to mold our personalities.
For others (okay, some of us here on our Friday lunch break), the zodiac and its seemingly random rules are simply fun diversions. And isn't it only human to look for order in the complexities of daily interactions and the unknown future?
While I don't believe that our personalities, destinies, or content marketing tactics are really written in the stars—we have the power to decide how we behave and what we do with our businesses—the traits that are assigned to each star sign can also be applied to the universe of content marketing tactics.
Stay with me here.
To get a truly deep understanding of the benefits of content marketing tactics, how they serve a greater strategy, how they differ from one another, and when and where they should be used, it can be helpful to use a metaphor. If you're into it, let's look at them through the lens of the zodiac.
Introducing: Your sign as a content marketing tactic. Far from mystical, content marketing is at least one realm we know well.
Want to play along?
Find your sign below and let us know whether you think we got the content marketing tactic right.
Represented by: The Ram
Characteristics: Bold, ambitious, dynamic, quick and competitive
Content marketing tactic: VIDEO CONTENT
Explanation: In-your-face and here to be seen and heard, video and audio content is unapologetic—and totally engaging for viewers looking to get inspired, energized, and entertained. Multimedia content is a great way to show instead of tell and grab desensitized audiences’ attention.
Represented by: The Bull
Characteristics: Strong, dependable, serene and at ease
Content marketing tactic: PAID SOCIAL
Explanation: Paid social is a gentle bull. Beautifully-made social ads attract interested people and can be incredibly effective at drawing in conversions. Try paid social when a content campaign needs a strong chance of attracting interest and conversions.
Represented by: The Twins
Characteristics: Curious, versatile, expressive and kind
Content marketing tactic: GOOGLE ADWORDS
Explanation: Geminis wish they could be everywhere and do everything all the time (or so I’m told). Like the Gemini masters of communication, Google AdWords is a smart way for businesses to get their messaging to the right people at the right time where organic search falls short.
Represented by: The Crab
Characteristics: Intuitive, sentimental, caring and protective
Content marketing tactic: LEAD NURTURING
Explanation: Once you’ve earned leads and a contact list, don’t let them go cold! A Cancer’s solution would be to anticipate needs and nurture them. Let leads know you’re still thinking of them and here to help when they need.
Represented by: The Lion
Characteristic: Dramatic, outgoing, passionate and self-assured
Content marketing tactic: ORGANIC SOCIAL MEDIA
Explanation: These days, chances are your ideal customers are on one or more social media platforms, whether you’re B2C or B2B. Sharing updates, helpful and entertaining content, and engaging directly with your audience are all tactics a Leo would be thrilled to take on.
Represented by: The Goddess
Characteristics: Practical, analytical, systematic and a perfectionist
Content marketing tactic: SEO
Explanation: Search engine optimization is the perfect task for the analytical perfectionist. By getting technical aspects right on the back end of a website, and target keywords in the right places in all the content you create, you’ll improve the chances of searchers finding your website and engaging with your content.
Represented by: The Scales
Characteristics: Fair, gracious, always seeking balance, symmetry, and harmony
Content marketing tactic: STRATEGIC WEBSITE DESIGN / UX DESIGN
Explanation: Leave it to a Libra to care deeply about the user experience. Website development and the user experience have a huge impact on how your audience views your brand. Making that experience as easy and helpful as possible will improve the impression you make on first-time visitors.
Represented by: The Scorpion
Characteristics: Passionate, resourceful, brave and driven by emotion
Content marketing tactic: CUSTOMER DELIGHT
Explanation: Content efforts shouldn’t stop after you’ve closed a customer. Earn loyal brand advocates by keeping the heat alive in the relationships you’ve worked so hard to develop. Stay in touch and offer support or advanced solutions for your current customers.
Represented by: The Archer
Characteristics: Optimistic, generous, inquisitive and interested in learning new information
Content marketing tactic: BLOGGING
Explanation: A powerful pillar of content marketing, blogging is also the cornerstone of the inbound methodology. An Archer’s insatiable appetite for knowledge—and sharing that knowledge—makes for a blogging strategy that will hit your leads with useful information like a shot to the heart.
Represented by: The Goat
Characteristics: Ambitious, disciplined, independent and determined
Content marketing tactic: SPONSORED CONTENT
Explanation: Set sights high when looking for places to leverage your content. Sponsored content gets your carefully-crafted content in front of broader audiences—and more potential leads.
Represented by: The Water Bearer
Characteristics: Original, innovative, imaginative and humanitarian
Content marketing tactic: EMAIL NEWSLETTER
Explanation: An email newsletter delivers curated content that’s meant to inspire and engage your contacts. The more meaningful you manage to make regular content, the more likely it is that your contacts will turn to you again for interesting and innovative solutions when they need them. Your newsletter and email communications are also great places to express your unique brand and voice.
Represented by: The Two Fish
Characteristics: Empathetic, wise, artistic and affectionate
Content marketing tactic: SMART CONTENT / PERSONALIZATION
Explanation: Take the time to learn what makes your leads different and use that information to segment lists, personalize emails, and improve website experiences. After all, the most valuable assets to a content marketer, like a Pisces, are experience, lessons learned, and the skills to implement them wisely.
Want to get a no-nonsense, proven content marketing strategy that caters to your business goals? Get in touch for a free consultation. We promise—no palm readings. Only marketing strategies by professionals who take their work (but not themselves) seriously.
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