Today, 60% of all businesses have a blog and 35% of those businesses are blogging at least once a month. Blogs can help drive new traffic to your site and recent blog posts tell your visitors that your business is alive and kickin’. Blogs are useful for content marketing and many other reasons but there’s only one problem…you’re blogging all wrong1.
Not all blogs are created equal...in fact most of them are terrible. You can be an excellent writer targeting a very specific audience and still see your analytics show that nobody is reading your article for longer than 20 seconds. Why is that you ask? Because writing is not blogging.
To get your readers to stay on the page and read the whole blog post is no easy task. You need to utilize the internet to its fullest capacity to keep people’s attention all while showing that you really do know what you’re talking about. Blogging is more than just throwing words on a page...
If you have all of these ingredients then your readers will see you as an expert in the topic, keep people on your site longer, and drive more traffic to your site through organic search results.
Here are some blogging best practices that will help your post’s performance:
52% of all bloggers use wordpress blogs2 and 23% of all websites are powered by wordpress3. That is a huge market share majority over any other platform. Outside of custom blog platforms like wordpress the next most popular platforms are Blogger (google) and Tumblr. These are excellent blogging platforms but will not give you a unique url at your own domain which is a must for many businesses.
Wordpress is so popular because it was one of the first systems to blur the lines between blogging and CMS platforms. That is you can use it to create just a website, just a blog or both all in one system. This makes wordpress extremely cost effective for many businesses.
PlatformCustom or Hosted?Market ShareWordpress
CMS: A content management system (CMS is a computer application that allows publishing, editing and modifying content, organizing, deleting as well as maintenance from a central interface. 4
Check out some of the new features released in Wordpress 4.0 “Benny”.
Blogging is excellent at improving organic traffic to your site as long as you do it right. Many people focus on SEO before their readers. This is backwards logic as the search engines also read cues from readers to determine how relevant or “good” a blog post may be. Google sees how long the user was on the page and how far they scrolled down. If every reader left the page/site after 5 seconds (a high bounce rate) then google will automatically demote the post in search results even though the post may be highly optimized for SEO.
Following these SEO best practices will also help get your post ranked higher:
Explore a few of our areas of marketing expertise. A given marketing plan often includes a mix of strategies that together achieve these objectives.
Start conversations willing participants might be booking meetings, etc Activate effective marketing channels to attract leads who are actually in need of your products and services.
Make sure your brand is speaking to the right audience in the right place in the right way.
Create a dynamic brand that offers engagement opportunities for multiple interest levels on the best channels for your brand.
Turn leads into customers and customers into promoters.
Transactions to relationships A conversion is a transaction. Optimize your user journey and experience so your audience is excited to become your contact.
Give your sales team the assets they need to Always Be Closing.